We provide our clients with exclusive access to a planning tool to help conduct a content audit, map content by buyer stages and identify key triggers for buyer personas.
Top Five Content Challenges For B2B Marketers
1Producing Content that Engages Prospects41% of marketers indicate engaging content is their biggest issue.
2Producing Enough Content20% point to inefficient volume to support their campaigns.
3Budget to Produce Content18% of marketers have insufficient budgets to support their content needs.
4Lack of Buy-In from Higher-Ups12% are lacking support from their executives.
5Producing a Variety of Content7% feel they lack variety, which often points to break downs in creativity.
See how we are helping our clients solve all five. Click Here
Content Connection Blog
The Changing Role Of Content
View this short 2-minute video for an interactive overview on the growing ROI of content.