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The Content
Playbook

We provide our clients with exclusive access to a planning tool to help conduct a content audit, map content by buyer stages and identify key triggers for buyer personas.

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Content Marketing
In 2013

Uncover the trends and tactics that will shape the content marketing industry during 2013.

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Top Five Content Challenges For B2B Marketers

  1. 1
    Producing Content that Engages Prospects
    41% of marketers indicate engaging content is their biggest issue.
  2. 2
    Producing Enough Content
    20% point to inefficient volume to support their campaigns.
  3. 3
    Budget to Produce Content
    18% of marketers have insufficient budgets to support their content needs.
  4. 4
    Lack of Buy-In from Higher-Ups
    12% are lacking support from their executives.
  5. 5
    Producing a Variety of Content
    7% feel they lack variety, which often points to break downs in creativity.

See how we are helping our clients solve all five. Click Here

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