Persona Research: Support Buyer-Focused Content with New Insights Few items in the B2B marketer’s tool kits are as helpful as accurate personas. What’s changed for your buyers in this year of dramatic disruption? Read More Holly Celeste Fisk December 11, 2020
Shift Your Content Strategy With Buyer Research As businesses shift priorities, marketers must also reassess their strategy and adjust to changing buyer challenges and goals. Read More Brenda Caine September 30, 2020