Tag Archives: marketing measurement

  • Content Hit List

    Content Hit List

    Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Send Email and Know Things If Game of Thrones Characters Had Email Signatures Here’s a balm […]

  • No More One-Hit Marketing Wonders

    by Alicia Esposito, Content Strategist Remember the days when you visited your local music store to get your hands on the latest release from your favorite artist? Today, you’re more likely to be listening to curated playlists on Spotify and downloading albums through iTunes. We’re seeing a similar shift among B2B audiences, who are spending […]

  • 5 Earth-Shattering Content Disasters to Avoid

      Kelly Shermach, Content Strategist     Content marketing is trending, but like any other business initiative that gets honored with buzzword status, a lot of the drivel labeled “content marketing” yields more damage than benefit. It’s scary how quickly even the best-intentioned content can turn into a complete disaster—both for the audience the content […]