Tag Archives: creativity

  • Content Hit List

    Content Hit List

    Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Tech Trends Mary Meeker’s Most Important Trends on the Internet Mary Meeker’s annual Internet Trends Report […]

  • sparking buyer relationships

    3 Ways to Get Buyers to Crush on Your Content

    Buyers in nearly every industry are overwhelmed by the volume of content available to them. But with all those options at their fingertips, they still see few resources that are truly compelling and relevant to their needs. Creating buyer-focused content has never been more important. A quick Internet search will deliver pages of results that […]

  • 7 Tips for Prioritizing Creative Thought in Your Daily Life

    Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved?  I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. There’s something […]

  • Creativity: A B2B Marketer’s Competitive Advantage in the Age of Artificial Intelligence

      Dennis Palmer, Content Strategist     Artificial Intelligence (AI) is no longer a thing of the future for marketing.  It’s here now, and it’s going to rock your world. AI is already being used to segment ad placement and personalize ads on an individual level.  AI is even being used to generate original creative content, such as a trailer for the horror movie Morgan, recently produced using IBM […]

  • Fast & Easy Friday: A Recap of the Week’s Top Articles & Insights

    Happy Friday, B2B marketers! You may be starting to act on your 2017 resolutions and marketing goals. If you’re striving to generate more leads, prove the value of your content and campaigns, or simply test new approaches, this week’s articles are for you. This week’s Fast & Easy Friday provides an overview of different outlets and […]

  • Why the Ideation Process Will Make Or Break Your Content’s Success

    Great ideas are the foundation for great content. Sure, you may have specific topics or trends you know you want to speak to, but that’s only half the battle. To successfully reach and engage buyers with content, you need to figure out what story you should tell and how you should tell it. Conjuring up […]

  • Fast & Easy Friday: A Recap of the Week’s Top Content Articles & Insights

    You know the saying “the grass is always greener on the other side”? It’s usually applied to tangible, more personal things like homes, cars, clothes or even salaries. But I’d argue that the same could be said about more intrinsic and professional issues, such as creativity, organizational skills, analytical capabilities, among others.  Not surprisingly, these are […]