Tag Archives: B2B buying groups

  • The New Buyer's Journey

    Revisit Your Messaging Strategy for the New Buyer’s Journey

    It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. […]