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  • Nearly half (46%) of B2B marketers say they need to create more content focused on buyers’ wants, needs and pain points.

    Buyer profiles (also known as personas) are the foundation for creating more compelling and relevant content.

    Download this playbook to learn our comprehensive, scalable process for building and refining buyer profiles.

    C4D075_WP_PersonaPlaybook_v3

  • Get your content below!