87% prefer more interactive/ visual content they can access on-demand.
(Up from 82% in 2016)
(Up from 88% in 2016)
QUICK TIP: Make sure your content is immersive, memorable and can adapt to all screen sizes, devices and situations.
Interactivity and Mobile Optimization Are Key
92% of buyers prefer shorter formats.
(Up from 84% in 2016)
86% want mobile-optimized content they can access on their smartphones and tablets.
Your buyers want content tailored to their unique needs and situations. They want information organized by…
QUICK TIP: Think of new ways to package content together to make the experience more enjoyable for your buyers.
Rethink Content Organization
71% of buyers want content to be easier to access.
Put Netflix to shame by removing
unnecessary barriers to your content.
QUICK TIP: By creating a one-stop-shop for all your buyers’ content needs, you’ll immerse them in your brand story and drive them to download more content.
Create A Binge-Friendly Experience
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58% recommend marketers package related content together.