C4D treats content development as a strategic activity — not an afterthought. Our content creation process is based on a deep understanding of buyers and alignment with the buying process.

Yet C4D goes beyond simply capturing buyers’ attention. We create content that drives conversations and inspires them to move down the path to purchase. Our team also applies its content expertise to areas such as sales enablement and customer lifecycle marketing, which are critical yet often overlooked links in a holistic content strategy. We also help our clients continue engaging and motivating customers after the sale, encouraging the likelihood of cross-sells, upsells, retention and customer advocacy.

The result? A cohesive content strategy that aligns the right tactics and insights with every step of the customer lifecycle.

• Refocusing content on high-priority topics
• Developing content formats that align with buyer preferences
• Retiring or refreshing content that is outdated and no longer relevant to target buyers
• Aligning content to key personas at critical points in the buyer’s journey

These recommendations, paired with our ideation, have helped clients build an actionable plan on where to prioritize new assets and campaigns for the coming year.