B2B buyers are increasingly referring to social networks, such as Twitter and LinkedIn, to find and share content. Supporting this trend is the fact that 70% of B2B buyers say they get more of their content through social media and peer recommendations than from any other source, according to Demand Gen Report’s 2015 Content Preferences Survey.

C4D empowers B2B firms to embrace social media to boost content awareness and downloads by helping them:

• Identify the most relevant social networks and groups based on buyer behaviors and preferences
• Develop an overall social media promotion strategy
• Craft tailored social posts for networks such as Twitter and LinkedIn
• Pinpoint relevant LinkedIn groups to share and promote content

Design social images to be published on key networks as well as a company blog.