5 ‘FlipMyFunnel’ Podcast Episodes to Binge Before #B2BSMX

By Marisa Jentz, republished with permission from Demand Gen Report

 

The first-ever B2B Sales & Marketing Exhange  event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor).

For some background, the Demand Gen Summit track is a staple of the B2B Marketing Exchange, a best-in-class marketing event that takes place every February in Scottsdale, Ariz. REVTalks presents straighttothepoint storytelling from revenue marketing superstars sharing how they accomplished revenue impact at their business. FlipMyFunnel brings the popular podcast series to life to showcase the best strategies for applying account-based principles to go-to-market strategies.

As an avid podcast listener (think Comedy Bang! Bang!” and WTF With Marc Maron), I love tuning into the “FlipMyFunnel” podcast to get unique perspectives on all things ABM, content marketing, martech and more. For me, it’s a fascinating way to stay up-to-date on the latest trends in B2B without having to thumb through a 30-page E-book.

Ahead of #B2BSMX, we’re showcasing five of our favorite FlipMyFunnel podcasts to get you pumped for the event. Dive into these podcasts to get a taste of what you can expect from the track. 

In this episode, Sangram Vajre and Alex Latraverse of Terminus reveal why sales teams should embrace ABM with open arms, especially considering sales is already working to give extra TLC to their target accounts anyway. Marketing’s ABM programs will only make that process easier as they work to tailor content and experiences for these A-list prospects.

Digital burnout is real. We’re pounded with 60,000 brand impressions a month, have inboxes packed to the brim and can’t open our eyes without seeing an ad. In this episode, Justin Keller of Sigstr and Sruthi Kumar of Sendoso discuss how marketers can break through the noise and connect with prospects and customers in a human way.

Need advice on landing a sit-down meeting with a difficult-to-reach prospect? In this episode, author Stu Heinecke shares some of his top tips to help you land that big, seemingly unattainable meeting. Spoiler alert: you’ll hear about the strategy that  after years of pursuit  finally won over astronaut Neil Armstrong.

ABM is not an overnight process. Ioften takes a few weeks, if not months, to see success from these highly personalized plays. In this episode, Megan Lueders of Zenoss addresses how to convince your board that the benefits of ABM are worth the wait. She also shares how to layer ABM on top of the historical responsibilities of brand awareness, demand generation and acquisition.

Every company says they aim to achieve marketing and sales alignment. But how it actually be achieved? In this episode, Daniel Rodriguez of Alyce chats with Dave Rigotti of Marketo about how to get sales and marketing to work hand in hand with shared goals.

These topics and more will be covered at #B2BSMX. If these podcasts got you pumped, be sure to get your ticket now and visit the Content4Demand team at Booth 503 in Boston!