Happy Friday, content marketers! Here’s a quick recap of some of our favorite articles, trend pieces and research studies this week. The Content4Demand team is observing Veteran’s Day today, and will be back with some new blog content next week!
- Are ABM and AI a prefect match? Leadspace seems to think so! It makes sense: both ABM and AI have taken the B2B world by storm and there’s been a lot of speculation about the role they’ll play in demand gen and marketing strategies moving forward. This blog does a good job of explaining why the two trends are a perfect match.
- In-person events need a makeover: All marketers go to in-person events, conferences and roundtables — whether for their profession or for their industry. Some of us even run our own events. Regardless, we’ve all experienced our fair share of great events and, well, not so great ones. Interactive elements and digital channels can help bring the in-person event experience to the next level, according to Forrester Research. This article offers some tactical tips and best practices for event managers.
- Limited resources, budget still a top B2B marketing challenge: This is probably not much of a surprise for some of you, but B2B marketers are still struggling to acquire the resources and budget they need to reach their content marketing goals. Demand Gen Report did a recap of the research, and it has some interesting nuggets, including measurement strategies and the use of personas.
- Welcome to the post-purchase funnel world: New technologies and information channels are giving buyers instant access to products and brands. This has significantly turned the traditional funnel on its head. So how can CMOs keep pace? Highlighting research from PwC, this article provides some great insight and some key capabilities CMOs should focus on.
Were there any other great articles from the week that you want to share with us? Drop them in the comments section below!