Steve Voith, Director of Marketing & Demand Generation
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!
As marketers, our top business concerns and solutions may vary, but we all strive toward how to effectively engage B2B buying groups. This is an in-depth Q&A with 10 top B2B marketing practitioners and their must-have tactics and tools from 2018. Take a look at the Interactive Content and Intent Data Modeling sections, as we found these to be the most interesting!
Quality and Quantity Content — Can You Really Have it All? (Marketing Insider Group)
Quantity verse quality content has been an exhausted debate for years. Deciding how frequently your company needs to be pumping out new and exciting content to your audience can be a difficult question to answer. This article explains their view on taking a step back from a busy posting schedule to focus on valuable content that keeps your readers coming back for more!
Segmentation models in marketing are not as effective as they once were. This article dives into the reasons why predicting your audiences’ behavior solely with identifiers like demographics is deluded and outdated. It goes on to offer benefits of switching to needs-based segmentation and how to effectively transition your current segmentation model to get there.
B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results (Heinz Marketing)
It’s easy to think that the massive changes occurring in B2B have been solely technology-related. We are missing another huge change in our market. Our current B2B buying committees are experiencing a generational-paradigm shift. This is a great opportunity to learn how to drive engagement with all generations through strategic content development, marketing, and promotion.
Data is Cooler Than You Think. Here’s What Marketers Need to Know About it Today (HubSpot)
This article offers an inside look at CES 2018 and three major takeaways for B2B marketers. The key conclusions focus on how data continues to tether itself to the modern marketer and data applications to emerging technologies. We found the third takeaway on how marketers are harnessing VR to create quality experiences extremely interesting!
Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.
