Getting Serial With B2B: 3 Examples Of Bingeworthy Content

By Elise Schoening
Republished with permission from Demand Gen Report

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.

More and more B2B brands are creating binge-worthy video shows and podcasts. The series aren’t just entertaining and informative, they also position the companies to increase brand awareness and build trust with their audience.

Here’s our roundup of three binge-worthy B2B content examples that you can draw inspiration from and add to your “must watch” list.

The Empowered Marketer

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This series from Zaius, a B2C CRM provider, includes a collection of videos, podcasts and blogs made by marketers for marketers. New episodes are published every other week with top ecommerce experts, growth marketers and marketing agency leaders. The series is so good that it even won a Killer Content Award at the 2019 B2B Marketing Exchange. There are over 30 episodes to date with interviews featuring executives at Uber Eats Canada, Pura Vida Bracelets, Andie Swim and more. So, grab your headphones and get ready to binge!  

DemandGen Radio

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The martech landscape is constantly changing, and it can be hard for marketers to keep up with the 7,000+ solutions out there. But DemandGen Radio is here to help. The weekly podcast hosted by DemandGen International CEO David Lewis dives into the latest marketing methods and technologies for driving growth. Recent topics covered include what B2B marketers can learn from B2C, stories of women in revenue and how to scale a martech startup.

The Growth Show 

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Need a new podcast to spice up your morning commute and provide you with some marketing inspiration to start the day off right? The Growth Show explores top marketing trends and delves into the stories behind how people build and grow a business. The weekly podcast hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson just wrapped up its latest season so there are plenty of episodes to binge, including episodes on the platform revolution, the role of customers in business growth and how to find the humanity in technology.