When you’re brainstorming campaign ideas or a piece of content, it’s easy to get stuck inside your own head. You think, craft ideas, develop drafts, revise copy and re-revise it for hours on end. Completing an asset and getting it out into the field is a tremendous accomplishment, but you may find that it’s not […]
Pop quiz: What’s a great way to engage buyers, encourage them to rate or assess their current strategies and connect them to an end goal or potential? The not-so-surprising answer is quizzes and assessments! Your buyers are gravitating to more snackable, easy-to-digest assets: Up to 84% say they have started to prefer more interactive and […]
It seems like you can’t scroll through social media without seeing some form of criticism or commentary on the new Gillette commercial. The nearly two-minute spot, called, “We Believe: The Best Men Can Be,” digs deep into toxic masculinity. The brand left no stone unturned – including even its own ads from “the good old […]
By Alicia Esposito, Content Strategist It’s December and you know what that means: It’s predictions time! That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now, we’re looking forward at what the New Year will bring us. And don’t worry, we’re not here to scare you […]
Any horror aficionado knows that in every film, there’s always a curse, demon or twisted clown following the protagonist around. And just when the hero of the story thinks they’ve come out on top, these demons and psychopaths always find a way to come back. After more than a decade, even Jamie Lee Curtis couldn’t […]
B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. The two discussed the book, Didner’s perspective on the evolving relationship between sales and marketing, and how technology […]
by Alicia Esposito, Content Strategist If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the) hottest trends, encouraging B2B marketers to rethink the way they create and share content. That’s why over the past […]
by Alicia Esposito, Content Strategist Remember the days when you visited your local music store to get your hands on the latest release from your favorite artist? Today, you’re more likely to be listening to curated playlists on Spotify and downloading albums through iTunes. We’re seeing a similar shift among B2B audiences, who are spending […]
Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist If you’re one of the millions of […]
As a content strategist, experience is top-of-mind for me. How, when and why do people consume information. What drives engagement. What frustrates people. What encourages them to act. The reality is that every person is different, and asking these questions is enough to make your head spin. So sometimes, I turn to a few trusted […]