Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved? I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. There’s something […]
“Ah, what a lovely day to be in the city,” I said to my colleague as we trudged through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” We made our way in and realized we were…in a […]
When artificial intelligence (AI) first burst onto the marketing scene, there was a lot of noise surrounding its impact — and whether that impact would be positive or negative for organizations. Now that practical use cases have been shared more widely and myths surrounding the “robot takeover” have been debunked, organizations have become more eager […]
When you’re brainstorming campaign ideas or a piece of content, it’s easy to get stuck inside your own head. You think, craft ideas, develop drafts, revise copy and re-revise it for hours on end. Completing an asset and getting it out into the field is a tremendous accomplishment, but you may find that it’s not […]
Pop quiz: What’s a great way to engage buyers, encourage them to rate or assess their current strategies and connect them to an end goal or potential? The not-so-surprising answer is quizzes and assessments! Your buyers are gravitating to more snackable, easy-to-digest assets: Up to 84% say they have started to prefer more interactive and […]
It seems like you can’t scroll through social media without seeing some form of criticism or commentary on the new Gillette commercial. The nearly two-minute spot, called, “We Believe: The Best Men Can Be,” digs deep into toxic masculinity. The brand left no stone unturned – including even its own ads from “the good old […]
By Alicia Esposito, Content Strategist It’s December and you know what that means: It’s predictions time! That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now, we’re looking forward at what the New Year will bring us. And don’t worry, we’re not here to scare you […]
Any horror aficionado knows that in every film, there’s always a curse, demon or twisted clown following the protagonist around. And just when the hero of the story thinks they’ve come out on top, these demons and psychopaths always find a way to come back. After more than a decade, even Jamie Lee Curtis couldn’t […]
B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. The two discussed the book, Didner’s perspective on the evolving relationship between sales and marketing, and how technology […]
by Alicia Esposito, Content Strategist If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the) hottest trends, encouraging B2B marketers to rethink the way they create and share content. That’s why over the past […]