Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. User-Generated Content Can Happen in B2B Marketing Strategy: Dismissing user-generated content as an exclusively B2C tool misses the point, and this article does a wonderful job explaining not just why you […]
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. Think Net Neutrality Doesn’t Affect Your Business? Think Again: I’ve thought plenty about the negative impact of the potential obliteration of net neutrality, but this piece drives home the many negative […]
Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend. I Know Something You Don’t Know: Understanding Knowledge Gaps in Content Marketing: This is hands-down my favorite thing I read this week, and not just because it’s so flattering to dwell […]