2015 Content Preferences Survey:
Buyers Place High Value On Interactive Content Formats And Content Packages

  • It is no surprise that 67% of buyers rely more on content to research and make purchasing decisions than they did a year ago. But within that time, content tastes and preferences also have changed dramatically.

    The 2015 Content Preferences Survey, which was developed by Demand Gen Report, delves deep into the consumption patterns of the modern B2B buyer.

    If you want to learn more about the content formats and tactics that truly resonate with buyers, complete the form to the right and get your copy today!


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