One of the biggest questions I hear content marketers asking themselves. How can I be different? How can my content stand out among all the other content out there? As usual, #CMWorld brought out a crowd that was full of great ideas which content marketers can use to boost their content effectiveness.
By Kim Ann Zimmermann, Managing Editor When Kyle Lacy, now the Senior Manager of Global Content Marketing for ExactTarget, was selling air time at a radio station, he got this piece of advice: When you go into someone’s office, take a look around at the pictures on their walls. It will give you a clue […]