By Pawan Deshpande, Founder and CEO, Curata
Many content marketers struggle to “feed the content beast” with a steady stream of useful, relevant information. Creating a tasty smorgasbord of content requires an understanding of your readers and a willingness to use available ingredients in creative ways. If created and curated content is like a main course, it should be sandwiched between front-end and back-end strategy.
Without that strategy, the beast might lose interest and get lured away by the tempting smells wafting from a competitor’s kitchen. Here are the steps that should go into crafting your content “sandwich.”
Front-end strategy: Perform these steps at the beginning of your creation process to ensure that the beast keeps coming back for more content.