2012

Yearly Archives

  • The Next Challenge For Content Marketers: Combating The 'Attention Deficit'

    By Ardath Albee, CEO, Marketing Interactions, Inc. A recent DemandBase survey found that 50% of B2B marketers have only a basic understanding of their target audiences. Another 10% have no understanding, and 8% believe they can sell to anybody. That’s pretty frightening given how difficult it is to just to catch the attention of buyers today. In […]

  • 3 Keys To B2B Content Marketing Success In 2013

    By Lee Odden, CEO, TopRank Online Marketing Content marketing got really hot this year. With 9 out of 10 B2B marketers adding content tactics to their marketing mix (according to a MarketingProfs/CMI 2013 study), it’s hard to deny the impact of all the attention. Like any other business marketing topic trending in popularity, however, companies […]

  • Negative Social Media Campaigns: A Game You Don't Want To Play

    Deliberately launching a negative Twitter campaign is stupid and self-defeating. It’s like kicking a hornets’ nest…and asking the hornets to go sting your annoying next-door neighbor. Microsoft didn’t get the memo: Microsoft’s Windows Phone team reignited its #droidrage Twitter stunt this week, a campaign that offers free Windows Phones to Android malware victims. After originally creating it almost […]

  • What Does It Take To Create Viral Video?

    Viral video is a disease that every CMO would love to catch. It’s easy to see why: Dollar for dollar, a video that hits the big time on YouTube delivers the closest thing to infinite ROI you’re ever likely to see. The good news is that it’s pretty easy to figure out what makes a […]

  • Is "Thanks" A Magic Word For Email Marketing?

    Eloqua blogger Joel Rothman recently shared the results of an interesting data-mining exercise: He analyzed 875 million email sends looking for the word “Thanks” or “Thank You” in the subject line: Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that […]

  • 5 Holiday Content Suggestions For B2B Marketers

    Holidays can be a challenging time for B2B marketers. As I pointed out in a recent post on Demand Gen Report, this is a time of year when hectic schedules and tight budgets cause many organizations to wind down their content marketing efforts.   I also pointed out, however, that there are a lot of good […]

  • Outbrain Takes Out The Trash With New Content Guidelines

    Outbrain has decided that it’s time to work with a better class of customer – even if that means taking a short-term revenue hit.   According to an article published on AdAge.com, Outbrain has issued a new set of content guidelines intended to weed out less-than-legitimate businesses. That includes things like articles that don’t deliver what their headlines […]

  • Pinterest Rolls Out New Business Features – Including Verification

    Last week, Pinterest announced its new “secret boards” feature. Today, it followed that up with a bunch of announcements designed to make life easier for business users on the image-sharing site. The changes were announced on the Pinterest blog this morning. They include: miami payday loan New terms of use customized for business and individual users. (I […]

  • Survey Reveals The Importance Of Distinguishing Content And Advertising

    It often pays for B2B marketers to pay close attention to B2C content marketing research. Here’s a good example:a recent survey from MediaBrix, a social and mobile advertising solution provider. The survey focused on “the perceptions about ads that attempt to appear as part of the content in any medium,” including print and digital. Specifically, […]