Top Five Content Challenges for B2B Marketers
1) Producing Content that Engages Prospects
41% of marketers indicate engaging content is their biggest issue.
C4D Solution: Taking you from Concept to Close. Take advantage of our no-cost “Ideation” session to see how our input on title and topic treatments can help kickstart your next content campaign.
2) Producing Enough Content
20% point to inefficient volume to support their campaigns.
C4D Solution: We’ve got the fuel to support your nurture campaigns. While your subject matter experts clearly know the space, we can help better manage their time and produce content in a voice and format that will be engaging to your prospects.
3) Budget to Produce Content
18% of marketers have insufficient budgets to support their content needs.
C4D Solution: Part of our value proposition is helping clients get the maximum mileage out of each piece of content. We’ll help you repurpose, refresh and reuse existing assets, and stretch new topics across various formats.
4) Lack of Buy-In from Higher-Ups
12% are lacking support from their executives.
C4D Solution: One of the reasons companies don’t buy into content marketing is they aren’t correctly measuring the impact. We’ll help you show the value and influence of assets across SEO, lead generation, web traffic, intelligence on buyers and sales enablement.
5) Producing a Variety of Content
7% feel they have lack variety, which often points to breakdowns in creativity.
C4D Solution: Our end-to-end services provide content consultation as well as creative execution, and help move marketers from one-off messages to complete multi-touch campaigns with call-to-action offers in a variety of formats, including: