Our end-to-end services provide everything from content strategy consultation to creative execution to campaign support for lead acquisition and to lead nurturing programs. All of our content programs are custom-built for targeted verticals and personas. Our process stretches from topic ideation to mapping content to specific buyer stages.
Please contact our team to learn more about the following services:
Content Consulting Services
Working from our proprietary Campaign Playbook tool, we help our clients with the following steps:
Content Audit—By collecting and assessing existing assets, we identify gaps in your messaging and also uncover opportunities to repurpose and refresh existing content by adapting it into a new format or adapting the message to a new target audience.
Content Mapping—To support the growing need for lead nurturing campaigns in the B2B space, C4D helps our clients map out and deliver a multi-touch approach to content. These offers are designed in a progressive, three-pronged approach:
- Providing buyers with foundational content to validate a need;
- Then to offer insights and case studies into how to execute; and
- Proving the ROI of a purchase.
Campaign Assessment—The effectiveness of all content programs needs be tracked and measured. We offer our clients insights into what to measure and how to optimize their content investments across channels.
Content Execution Services
Our content creation process spans from the ideation phase to mapping content specific audiences and buyer stages. We create and deliver content in a variety of formats, including:
- White Papers
- Video White Papers
- Video Animation
- Sales Enablement
Campaign Support Services
As publishers of Demand Gen Report, we spend a great deal of time analyzing the types of content that are driving successful campaigns. In addition, we also track the best practices and approaches to email copy and landing page creation and provide turnkey services to support these areas.
Content Connection Blog
The Changing Role Of Content
View this short 2-minute video for an interactive overview on the growing ROI of content.