The 2012 B2B Buyer Behavior Survey
A must-read for all marketing and sales executives, the 3rd Annual B2B Buyer Survey offers new insights into:
- Buyer expectations and vendor performance
- The expanding sphere of influence researching potential solutions
- The new realities for when sales makes contact with prospects
Presented in an easy to scan format with plenty of charts and takeaways, the B2B Buyer report provides guidance on how marketing and sales teams can adapt to changing buyer behavior including:
Preferences for contact type at various stages of the buy cycle:
- The role of timeliness and relevance in vendor selection
- The changing realities of budgets for B2B buyers
- The optimal touch points for sales and marketing to connect with prospects
Content Preferences Survey Report
Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies,DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy or improve upon an existing strategy.
“This survey illuminated interesting trends in the world of content marketing,” says Amanda Batista, author of the survey report and managing editor of DemandGen Report. “Solution providers, now more than ever, need to demonstrate a clear understanding of their prospects’ challenges, market trends and objectives. They also need to cultivate a greater role in content sharing by providing trustworthy content that establishes relationships with prospects.”
Content Connection Blog
The Changing Role Of Content
View this short 2-minute video for an interactive overview on the growing ROI of content.