Quality Content: The Fuel For Your Lead Generation Machine
According to a recent Content Marketing Institute study, 91% of marketers now use content marketing – but more than half say it’s a struggle to produce engaging content that appeals to potential buyers.
The following case study explains how Content4Demand can help your B2B marketing organization beat this challenge and take your content campaigns to the next level. The campaign detailed here, developed for Zebra Technologies’ Retail Technology division, included the creation of eight unique, multi-channel content assets.
The resulting lead nurturing campaign drove more than 1,000 leads in just four months – far exceeding Zebra’s lead generation goals.
Want to learn more? Complete the form to the right to download the case study, give us 10 minutes, and we’ll explain how to achieve similar success with your own B2B content campaigns!