In order to get the most value out of content marketing investments, B2B firms need to identify their metrics for success, and measure each asset and campaign to ensure they’re meeting core objectives.
C4D encourages clients to focus on the strategic outcomes of each piece of content or campaign by going through the following process:
- First, C4D helps determine the core goals or objectives for a specific project, whether it’s to generate new leads or nurture existing leads and drive them to sales.
- We then establish KPIs that can be tracked, such as clicks, opens, downloads or engagement with targeted accounts.
- Once a content asset or campaign is rolled out, the C4D team remains engaged with clients to review the designated metrics and ensure all goals are met.