Fast & Easy Friday: A Recap of the Week’s Top Articles & Insights

It’s the Friday before Labor Day weekend, which means we soon have to say goodbye to summer. Before we say farewell to backyard barbecues, beach days and all of the other perks that come with warmer months, let’s kick the weekend off right with some B2B marketing inspiration. Here are some of our favorites from this week. We hope they take away the end-of-summer blues for you! 

  • Break Free From the Content Status Quo: If you got a severe case from FOMO because you missed out on Uberflip’s Content Experience event, never fear! Demand Gen Report’s Features Editor, Klaudia Tirico, has you covered. She gave us the lowdown on the key themes and sessions, which featured some top content marketing thought leaders like the one and only Ann Handley. The most profound takeaway from her session: it’s time B2B marketers challenged themselves. Challenge what you think you know about your customers, challenge what you think your story is and challenge your business innovations. See what else you missed by checking out Klaudia’s recap! 
  • Content Marketing Myths…Debunked: Think blogging is a waste of time and a lot of fluff? Think social media doesn’t lead to big results? These and other content marketing myths are debunked in this infographic, which is featured on #FlipMyFunnel. We’re sure that it will help enlighten you and possibly challenge your previous beliefs about some of the latest content marketing trends. 
  • Honesty Is the Best Policy: To drive buyer engagement and eventually lead them down the funnel, you need to win their trust. In fact, trust is a critical, but often overlooked, part of content marketing. This article from Skyword argues that being truthful and upfront about trends, challenges and even your business’ own shortcomings can actually pay dividends for you in the long run. Check out the piece to see whether honesty may be your new marketing advantage.
  • GE Electrifies B2B Audiences With Sponsored Video: The headline really speaks for itself! Video has become a must-have for B2B marketers, especially as buyers gravitate to more snackable, easy-to-digest and compelling content. Using powerful visuals and great storytelling, you can truly resonate with audiences on a deeper, more emotional level. GE saw great success engaging both B2B and B2C audiences with sponsored videos, which were shared via social media. Get an inside scoop on the creative approach, some examples and their results, and get truly inspired by this diverse format! 
  •  Get Your Face Seen On Facebook: In the B2B realm, we stand by the assumption that LinkedIn and Twitter are the most critical social networks. Don’t get us wrong; they’re very important and are by no means going away. But it’s time that we experimented with other social networks, especially Facebook. Billions of members can’t be wrong! This article illustrates how new ad offerings, Facebook Live and other vehicles are helping B2B brands get seen, heard and shared on the social network. Maybe it’s time you tested it to see how your audience responds?

Before you head out for the holiday, let us know how you liked these articles! Drop us a line in the comments section below, and while you’re at it, share any other intersting insights you found around the web.