B2B marketers talk a lot about content creation. A lot of that talk centers around how hard it is to get enough content; we throw around phrases like “feeding the beast” and point to surveys that consistently show how a lack of content is a major headache for marketers. At the SiriusDecisions Summit this morning,.. read more →

The results of our 2013 B2B Content Preferences Survey continue to offer up food for thought. There’s a comprehensive summary available at Demand Gen Report, but today I wanted to share some results that didn’t get as much attention when I wrote that DGR feature. Here’s the raw survey data, which I think is descriptive.. read more →

During his Content2Conversion session yesterday, Joe Pulizzi packed a lot of good ideas into the space of 15 minutes. But one particular point stuck out, because it’s something almost every content marketer can relate to. Here’s the relevant data point Joe cited: 85% of all corporate blogs have published five posts or less. Think about.. read more →

Today, a fun infographic from Pardot. If you work the social media/customer service space, your smile may be a little forced, since this can surface some painful memories:   (Embedded from Pardot.) Can we apply this model to interactions with B2B customers? In many cases, we probably can. People are people, and the folks who.. read more →

American Business Media (ABM) announced this week that it was merging with the Software & Information Industry Association (SIIA). The combination, according to a Folio.com report, will end ABM’s 107 year history as an independent organization representing the interests of B2B publishers. This is what ABM chief executive Clark Pettit had to say about the decision:.. read more →