A new survey hit the street recently, looking at the state of B2B marketing automation strategy. The survey, conducted by Ascend2, confirms that marketing automation is now quite secure as a mainstream technology: Just 7% of firms have no plans to deploy a marketing automation platform (MAP), and 24% say they’re making “extensive use” of.. read more →

25 Feb 2015
February 25, 2015

Captain of the Hook: Using Stories to Connect

February 25, 2015 0 Comment

With over 90% of B2B marketers now leveraging content marketing, there is a lot of information out there, but much of it gets passed by without a thought. Not because it wasn’t ranked on Google or didn’t shoot out of every social cannon possible, but because it failed to hook its audience. Similar to Hollywood.. read more →

20 Feb 2015
February 20, 2015

#C2C15 Comes To A Close, Attracts Record Numbers

February 20, 2015 0 Comment

The 4th Annual B2B Content2Conversion Conference wrapped up on Feb. 18 and it was great to see how it has evolved over the past four years to meet the growing needs of the content marketing industry, while still providing an actionable path to success for all marketing professionals — regardless of their maturity. With over.. read more →

15 Feb 2015
February 15, 2015

You’re a 10, flaunt it! #C2C15

February 15, 2015 0 Comment

Bragging is usually an off-putting habit, but if you’re talking content marketing, then by all means, brag away. If you’re a 10, flaunt it!  Do you map your content to your buyer’s journey? Do you even have personas? Do you measure the results in order to continually optimize? These are the questions every B2B marketer.. read more →

10 Feb 2015
February 10, 2015

3 Creative Nuances That Can Make or Break Content

February 10, 2015 0 Comment

I’ll be one of three presenters during the workshop “Building a Buyer-Focused Content Strategy” at this year’s Content2Conversion conference. We’ll be taking personas, content audits, content mapping, content formats and content ideation. We’ll also review some of the subtleties of building a buyer-focused content strategy, including the importance of having a content-creation team with B2B.. read more →