Each month 329 million people read blogs, according to NewsCred. Given that that’s only slightly more than the US population, one would assume that blogs are important, and they are. However, anyone can sit and write 25 blogs per week. Quantity might get you heard, but quality will keep them coming back for more. Engaging.. read more →

This February, I will be taking two trips of a very different sort. Of course, I’m attending the Content2Conversion Conference, Feb. 16-18, at the Hyatt Regency in Scottsdale, Ariz. I attended the first three years in New York City and have no intention of missing the inaugural year in the Southwest. The week prior, my.. read more →

12 Jan 2015
January 12, 2015

5 Key Benefits Of Content Repurposing

January 12, 2015 0 Comment

Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one white paper can generate at least.. read more →

By Andrew Gaffney, Creative Director There’s no shortage of articles heralding the benefits and potential payoffs of content marketing. The drumbeat has drowned out some of the realities of just how hard it is to create messaging that is compelling enough to connect with today’s discerning and time-starved buyers. Over the past three years at.. read more →

The ubiquitous phrase “content is king” certainly will ring true in the new year, as the recent B2B Content Preferences survey from Demand Gen Report uncovered that three-fourths of B2B marketers are using more content than they did a year ago. But, B2B buyers are searching beyond traditional standbys such as whitepapers and webinars, to.. read more →