David Letterman has signed off as host of the Late Show – we’ve officially said goodbye to one of television’s great innovators. Okay, so bits like Stupid Pet Tricks, Stupid Human Tricks and the Top 10 Lists weren’t exactly groundbreaking concepts. But they did differentiate Letterman from the competition. And, they resonated enough with viewers.. read more →

Your content can be expertly created, precisely targeted and amplified on every social media channel, but content alone won’t guide a prospect to the purchase-decision phase. Salespeople, it turns out, also are integral. So says SiriusDecisions, which two years ago released the oft-quoted research stat that B2B buyers progress through 67% of the buying journey.. read more →

15 May 2015
May 15, 2015

Put The “Link” In LinkedIn

May 15, 2015 0 Comment

You know the modern day cliche, “It’s not what you know, but who you know”? It may be an overused cliche, but it  has never been more true. Your network is everything, and what better place to garner relationships and turn them into MQLs, than every B2B marketer’s favorite network, LinkedIn? “LinkedIn is responsible for.. read more →

In a recent call about an upcoming seasonal nurture, our client commented that he was glad to see the lighter theme and tone because it seemed a good change following two prior, more serious nurtures. People will notice and be more receptive if we change things up, he said, which is entirely true! In fact.. read more →

Content marketing, as we all know,  is as crucial to a successful modern-day marketer as a telephone is to a sales person. A company may have great marketers and a library of decent content, but without a master plan in place, that content may never see the eyes of who really, truly cares — their.. read more →