Business technology and financial services are known as the early adopters of lead nurturing and content marketing, but new research shows a new vertical is catching up—manufacturing. In a few weeks, Content4Demand and Demand Gen Report will release the results of a survey that shows 70% of manufacturing marketers are using or plan to soon.. read more →

For many busy marketing professionals, preparing a presentation – even one for an important audience – is just another task on a long list of things to do. To ensure that your time is well spent picking a topic, researching it, and then creating a well-crafted message, repurpose the presentation’s content to reach the largest.. read more →

American Pharoah captured our hearts with a long-awaited Triple Crown victory on June 6. This feat was widely lauded, having been achieved only 11 times prior. To achieve it, American Pharoah raced and won at The Kentucky Derby, The Preakness Stakes and the Belmont Stakes. While this esteemed prize is currently available only to three-year.. read more →

Our colleagues at Demand Gen Report (DGR)  just released the 5th Annual B2B Buyer’s Survey Report, which takes a deeper dive into how B2B buyers move through the buying journey. As always, this year’s results were packed with new insight into some of the trends that ultimately affect B2B buying decisions. One of the most.. read more →

Last week, the U.S. Census Bureau released a sobering statistic: The Millennial generation now totals 83.1 million and represent more than a quarter of the nation’s population. If that’s not enough to make you sit up and pay attention, consider this: Millennials officially outnumber Baby Boomers (who represent 75.4 million). Why do I find this.. read more →