Close to 100 million people are streaming video-on-demand and that number is growing. According to the International Business Times, “people subscribing to at least one streaming video on-demand service will pass 180 million by the end of this decade.” Netflix, responsible for over half of all current on-demand subscriptions, has more than led the way.. read more →

C4D Chief Content Office Matt McKenzie and I have been presented with a unique opportunity: Teach a Content Marketing class as part of a Digital Marketing Course at BendPoly, which holds 6- to 8-week courses on in-demand skills for college undergrads, graduates and working professionals. Not only is the mission of BendPoly itself interesting, as.. read more →

Let’s face it: audits suck, especially the first time you do them. They’re tedious and time consuming. But if you don’t know what you’ve got, and how it aligns with your target buyer personas and buying journey, then you’re leaving money on the table. You don’t know where to target new content to fill gaps,.. read more →

David Letterman has signed off as host of the Late Show – we’ve officially said goodbye to one of television’s great innovators. Okay, so bits like Stupid Pet Tricks, Stupid Human Tricks and the Top 10 Lists weren’t exactly groundbreaking concepts. But they did differentiate Letterman from the competition. And, they resonated enough with viewers.. read more →