Last week, the U.S. Census Bureau released a sobering statistic: The Millennial generation now totals 83.1 million and represent more than a quarter of the nation’s population. If that’s not enough to make you sit up and pay attention, consider this: Millennials officially outnumber Baby Boomers (who represent 75.4 million). Why do I find this.. read more →

Close to 100 million people are streaming video-on-demand and that number is growing. According to the International Business Times, “people subscribing to at least one streaming video on-demand service will pass 180 million by the end of this decade.” Netflix, responsible for over half of all current on-demand subscriptions, has more than led the way.. read more →

C4D Chief Content Officer Matt McKenzie and I have been presented with a unique opportunity: Teach a Content Marketing class as part of a Digital Marketing Course at BendPoly, which holds 6- to 8-week courses on in-demand skills for college undergrads, graduates and working professionals. Not only is the mission of BendPoly itself interesting, as.. read more →

Let’s face it: audits suck, especially the first time you do them. They’re tedious and time consuming. But if you don’t know what you’ve got, and how it aligns with your target buyer personas and buying journey, then you’re leaving money on the table. You don’t know where to target new content to fill gaps,.. read more →