25 Feb 2015
February 25, 2015

Captain of the Hook: Using Stories to Connect

February 25, 2015 0 Comment

With over 90% of B2B marketers now leveraging content marketing, there is a lot of information out there, but much of it gets passed by without a thought. Not because it wasn’t ranked on Google or didn’t shoot out of every social cannon possible, but because it failed to hook its audience. Similar to Hollywood.. read more →

20 Feb 2015
February 20, 2015

#C2C15 Comes To A Close, Attracts Record Numbers

February 20, 2015 0 Comment

The 4th Annual B2B Content2Conversion Conference wrapped up on Feb. 18 and it was great to see how it has evolved over the past four years to meet the growing needs of the content marketing industry, while still providing an actionable path to success for all marketing professionals — regardless of their maturity. With over.. read more →

15 Feb 2015
February 15, 2015

You’re a 10, flaunt it! #C2C15

February 15, 2015 0 Comment

Bragging is usually an off-putting habit, but if you’re talking content marketing, then by all means, brag away. If you’re a 10, flaunt it!  Do you map your content to your buyer’s journey? Do you even have personas? Do you measure the results in order to continually optimize? These are the questions every B2B marketer.. read more →

10 Feb 2015
February 10, 2015

3 Creative Nuances That Can Make or Break Content

February 10, 2015 0 Comment

I’ll be one of three presenters during the workshop “Building a Buyer-Focused Content Strategy” at this year’s Content2Conversion conference. We’ll be taking personas, content audits, content mapping, content formats and content ideation. We’ll also review some of the subtleties of building a buyer-focused content strategy, including the importance of having a content-creation team with B2B.. read more →

02 Feb 2015
February 2, 2015

Content Connection Q&A: 4 Common #ContentGap Concerns

February 2, 2015 0 Comment

by Dana Harder, VP of Client Strategy Last week, Content4Demand sponsored a webinar with our colleagues at Demand Gen Report entitled “Connecting Buyer Personas To Content That Connects.” Not only did I have the privilege of moderating, I’m happy to report that it was a highly successful presentation that yielded a huge turnout of 500.. read more →