There’s a fascinating article on Slate.com about how much — or how little — people typically read when they view online content. According to data traffic analysis firm Chartbeat shared with Slate, more than a third of the readers on a typical site won’t scroll down. A majority of visitors drop off during the first.. read more →

Here are some interesting results from a recent Forrester study of B2B lead origination tactics: There are several ways to slice this data. What interests me, however, is the fact that we’re still seeing growth across a pretty broad range of B2B marketing tactics. In fact, the only tactic that shows a net loss in.. read more →

An interesting blog post by Joe Pulizzi recently appeared on Business2Community. It summarizes some of the most important lessons he’s learned during a his career as a content marketer. My favorite might be this one:You don’t have to be on every platform to assemble a killer content marketing campaign. In many cases, it’s smart to.. read more →

B2B marketers talk a lot about content creation. A lot of that talk centers around how hard it is to get enough content; we throw around phrases like “feeding the beast” and point to surveys that consistently show how a lack of content is a major headache for marketers. At the SiriusDecisions Summit this morning,.. read more →

The results of our 2013 B2B Content Preferences Survey continue to offer up food for thought. There’s a comprehensive summary available at Demand Gen Report, but today I wanted to share some results that didn’t get as much attention when I wrote that DGR feature. Here’s the raw survey data, which I think is descriptive.. read more →