17 Dec 2014
December 17, 2014

5 Steps To Shaping A More Effective Messaging Strategy

December 17, 2014 0 Comment

Part of the formula for a successful B2B marketing strategy is having a library full of rich content. The other part – and perhaps the most important – is auditing that content on a regular basis to ensure the messaging is effectively aligning with prospective buyers. However, our C4D team is seeing a growing number.. read more →

As we head into 2015, we’re also heading into the heart of the predictions season. Rather than dusting off my crystal ball and throwing my own (probably wildly inaccurate) predictions onto the pile, I’d like to take a different tack with this post. Instead of predicting what might happen next year, I’m going to offer.. read more →

As much of the country is getting prepared to endure the chill of another long winter, we at Content4Demand have our minds set on warmer weather. That’s because Demand Gen Report will be hosting the 4th Annual B2B Content2Conversion Conference in sunny Scottsdale, Arizona, February 16-18, 2015. Aside from the appeal of a warmer climate,.. read more →

24 Nov 2014
November 24, 2014

3 Trends We’re Responding To In 2015

November 24, 2014 0 Comment

The Content4Demand team meets in person several times a year to assess trends in B2B content marketing and identify how we can improve our portfolio of services in response. The most recent discussion surfaced many trends, but these three are the ones having the biggest impact: 1. The need for a renewed focus on the.. read more →

Most B2B marketers are probably familiar with the following marketing scenario: You create great content, publish it, promote it and then dump it into a virtual graveyard where it waits to be unearthed by a relentless buyer on a desperate hunt for a solution. Is this really the most optimal path for lead generation? Could.. read more →