B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said they viewed video content.. read more →

17 Mar 2015
March 17, 2015

Where’s Me Pot O’ Qualified Leads?

March 17, 2015 0 Comment

5 Things We Learned From Our Clients About Personas That Will Drive Better Leads If the pot at the end of your nurture is not overflowing with qualified leads this St. Paddy’s day, it’s possible that you need to take another look at your content strategy to ensure everything you’re doing and creating is focused.. read more →

07 Mar 2015
March 7, 2015

Are Your Personas In Need Of A Tune-Up?

March 7, 2015 0 Comment

If your answer is “yes,” it’s O.K. You’re not alone. According to the recently released 2015 Demand Gen Report benchmark study, a little more than a quarter (27%) of the respondents reported that their personas are well documented and aligned to their messaging. However, of the B2B marketers that have implemented personas in their content.. read more →

A new survey hit the street recently, looking at the state of B2B marketing automation strategy. The survey, conducted by Ascend2, confirms that marketing automation is now quite secure as a mainstream technology: Just 7% of firms have no plans to deploy a marketing automation platform (MAP), and 24% say they’re making “extensive use” of.. read more →

25 Feb 2015
February 25, 2015

Captain of the Hook: Using Stories to Connect

February 25, 2015 0 Comment

With over 90% of B2B marketers now leveraging content marketing, there is a lot of information out there, but much of it gets passed by without a thought. Not because it wasn’t ranked on Google or didn’t shoot out of every social cannon possible, but because it failed to hook its audience. Similar to Hollywood.. read more →