Our system of content creation is built to provide you and your team transparency throughout the process. Being the true expert in your field, you are a part of the creative process through a series of reviews and approvals. We guarantee that in the end you will have a piece of content that you are proud to have your company’s name on. Your satisfaction is our top priority.
We help you to map content to your buying cycle by implementing the 3 Keys to Content Marketing:
Engage Prospects In A Conversation
Marketing is no longer a 1-sided dialog where companies push out offers and wait for prospects to raise their hands. Successful marketers are now integrating content marketing tools to read and respond to the needs of their customers.
Communicate Across All Channels
To begin a digital dialog with prospects, marketers must have a library of content that can be shared across social networks, blogs and email newsletters, as well as the company’s web site.
Map Content To Specific Points in the Buying Cycle
Understanding the path of a buyer helps marketing and sales identify relevant content appropriate for each phase. Developing a menu of content that can be distributed based on the specific web activity or information requests of a prospect can greatly increase the like- likelihood of converting a suspect to a new customer.